Keller graduate school marketing plan Essay

Organics on The Go has developed an intricate holistic marketing plan that incorporates a comprehensive IMC approach to ensure success for the company at large and ensure all financial objectives are met. A marketing schedule, coupled with strategic audits will further help to bolster demand for the product line and evaluate and ensure energy and equity are built into the brand over the coming year. Included in the plan is a contingency program that strategically aligns all departments to the overall mission with strategic executive leadership to vercome potential upheavals, or problems that may arise from a number of outside factors. Based upon this, Organics on The Go plans for a successful, profitable year due to an exceptional marketing platform via this plan. Situation Analysis Organics on the Go is an emergent company now entering into its first year of production. However, Organics on the Go faces several critical issues to surmount: 1 . Gain, maintain and grow a loyal customer base. 2. Foster strong brand quality, image and overall market recognition. 3. Overcome competition in a market segment with increasing entrants. 4. Jse a holistic marketing approach that targets the growing our competition, within the budget constraints of an emergent company. Several macro environmental forces need to be deeply considered, some which are enabling and positive, some which can prove hindrances if not properly managed. Positive environmental factors include: 1 . A sharply growing demand amongst the American public and overall national growth figures. 2. Increasingly positive social trends towards healthier, additive free foods. Negative concerns could include: 3. Cost of vendors and suppliers, for the inputs for Organic’s on the Go’s Production. . ncreased regulatory/compliance issues through government regulation of what, where and how organic food products must be produced and what may be contained within them. 5. Competition within the market that will likely continue to increase and new entrants arrive in the market. Organics on the go has the ability to tailor products that mean the publicâ€⠄¢s demand for organic foods where other companies fall short in that we produce 100 percent organic food and provide organic meat in our meals, all with exceptional convenience found normally with highly processed foods. Organics on the Go will leverage the unique coupling of organics with onvenience at affordable pricing. Market Summary: The organic food market can be defined as the market for products which are grown or produced naturally that is without chemicals of any sort and generally free of any additive, food coloring or preservative that is not naturally occurring within that product and that may be harmful to the consumer. The target market segments of the organic industry include majorly: Health enthusiasts Fitness enthusiasts Dieters Individuals who allergic to additives, dyes etc. Demographic Information: Research conducted by Rachael L. Dettman in her presentation to the USDA wrote: Organic produce: Who’s Eating it? A Demographic Profile of Organic Produce Consumers† indicates some strong demographic characteristics of the organic consumer: 1. White Collar individuals 2. Reside in less populated areas such as suburbia 3. Are generally below age 40 4. Hold degrees As the major grouping of organic food purchaser demographic and characteristic indicators ( Dettmann, pg. 6) Market Size and Growth: As of 2012 the total revenues of the organic market had grown to 27 billion back in 2012 and continues to grow at an average rate of about 7. % during the recession, ith a growth rate that has continued to increase and exceed analysts’ expectations according to the findings of the USDA. (USDA, pg. 1) However, the exact number of people that comprise the whole foods customer base is still not known with credible certainty, but is believed to be well within the millions in the USA alone.

Religious Discrimination

The Importance of Religious Discrimination & Sexual Harassment Laws in the Workplace The Importance of Laws in the Workplace Rights as an employee vary from job to job, however there are basic rights that exist for all employees. All employees have a right to be treated fairly, have a safe environment to work in, be free from discrimination and to be free from harassment. There are laws that have been established to insure that these basic rights are protected. Among these are laws against religious discrimination and sexual harassment.Not only are they important, they are essential. Laws pertaining to religious discrimination and sexual harassment are important in the workplace because they set a standard to be followed. Religious discrimination is defined as discrimination of an employee based on religious beliefs or practices. Religious discrimination can also be filed against an employer because adequate accommodations are not made by an employer for an employee. ((2008). R. Math is, Human Resource Management. Mason, OH: Thomson South-Western. Sexual harassment is broken down into two categories; quid pro quo is when your employment outcome is linked to the compliance or noncompliance of a sexual demand. The second is hostile environment which is when an employee is subject to unwelcome verbal or physical sexual behavior, including requests for sexual favors and other conduct of a sexual nature that is either so severe or pervasive that it adversely affects her or his ability to do work. ((2008). R. Mathis, Human Resource Management. Mason, OH: Thomson South-Western. With all of the focus on sexual orientation and sexual preference today it is very important that employees and employers are educated on what is acceptable and what is not. Sexual harassment is a violation of human rights and it affects employees, employers and the society as a whole. Research has shown that workplaces in which harassment is allowed are likely to have a sharp fall in productivi ty. Sexual harassment leads to increased absence, high turnover of staff and loss of valuable employees and to a poor public image of the company.By having laws governing what is allowed and acceptable there is no guess work. This helps to eliminate lawsuits and court cases. It also helps to provide a working environment conducive to all. The same goes for religion. With the increasing amount of religious diversity we have in the United States and in the workforce it is important that there are laws to protect the interest of employers and employees. Religion is a set of beliefs and religious beliefs will rarely affect the duties of our employment.Laws are in place so that employers have to make reasonable accommodations to the religious needs of workers if it is practical to do so and not exceedingly difficult on the company or other workers. Some accommodations to be considered are relaxing the dress code for the wearing of religious garments, praying and attending worship service s. However, the law does allow employers to fairly question employees about their need for accommodation and offer reasonable alternatives. Workplace discrimination is a huge issue.It spreads negativity and has a devastating effect on any organization, the individual, and society. This is why these laws are so important to the workplace. Bibliography (2008). In R. Mathis, Human Resource Management. Mason, OH: Thomson South-Western. http://www1. umn. edu/humanrts/svaw/harassment/explore/4effects. htm (2007) Miner-Rubino K, & Cortina LM, Beyond targets: consequences of vicarious exposure to misogyny at work. The Journal of applied psychology, 92 (5), 1254-69 PMID: 17845084

Apple Incorporation. Overview of the Company and its Major Operations Research Paper

Apple Incorporation. Overview of the Company and its Major Operations - Research Paper Example The influence of Steve Jobs in the company and the development of â€Å"i† series products etc are explained in detail in this article. Kim R (2010) Apple Passes Microsoft As Top Tech Company, Retrieved from http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/05/26/BUDJ1DL0IU.DTL This article provides details about the achievements of Apple company in the recent past. It compares Apple’s performances against the performances of the competitors. Moreover it provides more details about Apple’s strengths and business strategies which helped it to become the number one technological company in the world. Krazit, T (2008). Apple's Mac Strength Could Keep Tech Industry on a Rol. Retrieved from http://news.cnet.com/8301-13579_3-9926068-37.html This article mainly focusses on Apple’s financial performances in the recent past. It says that apple is one among the few American companies which escaped from the recent recession. It analyses the performances of appleà ¢â‚¬â„¢s different business units individually to get more comprehensive picture about apple’s performances as a whole. Apple and Environment (2011), Retrieved from http://www.apple.com/environment/ This article is taken from Apple’s own website. It says many things about the commitments of Apple in maintaining sustainable business practices. It says that apple has better knowledge about the environmental impacts caused by their activities and they are taking every possible step to reduce environmental problems as much as possible. Steve Jobs Issues Statement on Apple’s Environmental Commitments (2007), Retrieved from http://www.texasenvironment.org/pr_story.cfm?IID=342 This article analyses the reliability of Apple’s claims as an environmentally friendly company with the help of some statistical analysis. It compares Apple’s environmental protection activities against similar activities of other companies. Overview of the company and its major ope rations and challenges it faces â€Å"Apple was founded in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne to sell the Apple I personal computer kit† (Apple Inc. History, 2008). It is currently the second largest company in the world in market capitalization and also the most valuable technological company in the world (Kim 2010). Apple faced many challenges in the past mainly because of the stiff competition from Microsoft. However, they were able to bounce back with the introduction of its â€Å"i† series produces such as iMac, iPhone, iPad, iPod iTune etc at the begging of the twenty first century. Apple is the number technological company in the world now and consumers all over the world rates apple products above its competitor’s products. Krazit (2008) has pointed out that the Wall Street is expecting Apple to report â€Å"earnings per share of $1.07 on revenue of $6.9 billion in 2008†. In his opinion â€Å"App le is a company which is under-promising and over-delivering† (Krazit, 2008).   Its founder and charismatic leader Steve Jobs passed away recently and many people have the belief that the loss of Steve may affect Apple immensely in future. It should be noted that Apple was one the verge of closing down during the latter part of twentieth century when Steve stayed away from the company for a while. A suitable replacement for Steve is the major challenge facing by Apple at present. Analysis of Apple’s efforts to improve/promote environmental sustainability   Apple follows sustainable business practices which helped them to become one of the topmost companies in the world. Apple has comprehensive knowledge about the environmental impacts caused by their activities. According to Apple’s claims Apple products are â€Å"

The ubiquitin system, disease and drug discovery Research Paper

The ubiquitin system, disease and drug discovery - Research Paper Example According to (Hershko,1998,pg.425-79) â€Å"There are strong indications for roles of the ubiquitin system in development and apoptosis, although the target proteins involved in these cases have not been identified.†.Protein in ubiquting exists in chain format which is linear and consists of amino acids. The degradation of chain is possible and it is thermodynamically possible in an aqueous environment. When the degradation of protein happens this is known as protein – turnover. The balance which exists between the synthesis and its degradation determines the concentration level of protein in the cell. The studies conducted over protein turnover rates have revealed that some proteins are long lived while others are short lived. The cell majorly consists of long lived protein while short lived proteins which are regulatory protein are abnormal protein. Source – (Hersko,1998,pg 425-79) The Ub has a function to monitor the turnover of protein in the cell by regulati ng the degradation process. This regulatory function is largely important. By regulatory function of Ub the cells are able to eliminate protein that displays another function. Furthermore, such regulation observes that other process expressed by regulatory protein is shut down. There is another regulatory function displayed by the protein which is alternative in nature and it simply inactivates the protein. However, in case of this alternative regulation, these inactivated proteins can be mistakenly reactivated. Unfortunately, the Ub linked regulation is expensive energetically and if a regulation needs to be done once again then re-synthesize should be performed. The functioning of Ub is in a ATP – depended pattern. But what is the reason for this? The reason for this in order to target the protein machinery is required that can degrade the protein. The machinery is used just as a tag which marks the protein which needs to be degradation. The degradation is conducted by the 26Sproteasome. Speaking precisely, the proteins that are to be degraded are primarily tagged by conjugating them with ub and these tagged protein are them identified and shuttled to proteasome for the purpose of degradation. Dysfunction in much ubiquitin process has created pathological conditions where there was malignant transformation. Proliferation and cell growth are further controlled by ubiquitin mediated degradation of portooncogenes, tumor suppressors and components of signal transduction systems. The Ubiqutin – Proteasome Pathway If we mix ubiqutin, ATP and an abnormal protein we might think that the protein will conjugate with Ub. However, we would be wrong in this assumption. There is something else required to attach Ub to such a protein. The thing that is needs in many cases is the three kinds of enzymes. 1) Ub activating enzyme known as E1 enzyme. This enzyme is required in modifying Ub so that it can be in a reactive condition. 2) Ub conjugative enzyme known as E2 enzyme. This enzyme does the function of catalyzing the attachment of Ub to the substrate protein. 3) Ub ligases know as E3 enzymes. This enzyme function in align with E2 enzymes and this enzyme is important in identifying the substrate protein. Yeast contains many E1, E2 and E3 enzymes. For example. It has been found that yeast contains 13 various E2 enzymes. All these do the function of conjugation but also a specific

BPR and SCM Relationship Essay Example | Topics and Well Written Essays - 3000 words

BPR and SCM Relationship - Essay Example Business process re-engineering (BPR) is applied at the local, managerial, and corporate levels of the business. This concept has a significant impact on the various phases of the business process, where the changes that occur can be related to the flow of information and products (Desel & Erwin, 2000). BPR is used in SCM to renovate the managed and integrated processes that create a capable and viable business environment (Chan and Qi 2003). The crucial tenants of BPR is that it reduces tension between inter-organisational departments and business partners, particularly when the there is friction within the SC process (McCormack & Johnson, 2000). Business process re-engineering, specifically related to the main focus of technology and communication in supply chain management includes: (1)Further integration of activities between suppliers and customers across the entire supply chain;(2) on-going changes in supply chain needs and required flexibility from IT; (3) more mass customization of products and services leading to increasing assortments while decreasing cycle times and inventories; (4) the locus of the driver's seat of the entire supply chain and (5) supply chains consisting of several independent enterprises (Akkermans et al p 284 2003). The benefits of using the BPR concept to promote SCM needs are that it connects information management (McCormack & Johnson, 2000); promotes cost saving activities through efficiency and communication (Horvath, 2001), and reduces financial risk in unsuccessful supply chains (Cross 2000). Based on the above relationship between SCM and BPR, this essay will critically examine the use of both concepts in the airline and automotive manufacturing industries. The analysis focuses on the changes initiated that use (or do not use) BPR concepts as well as the manners in which SCM is (or is not) integrated into the business process. The analysis will examine what strategies are employed and their viability, with a final conclusion leading towards the similarities and differences of the selected industries through BPR and SCM. Airline Industry The value chain of airline industries (Kearney pp 3 2003) shows that the airline manufacturer exists beneath the scope of government and other regulatory boards. Airline Value Chain (Kearney pp 3 2003) Paul Brinkley, head of the U.S. Defence Department's Business Transformation Agency, says the agency is committed to making business modernisation improvements every six months for the next 10 years (Aviation Week & Space Technology p 19 2006). This is supported by Kenneth Miller, senior advisor to Air Force Secretary Michael Wynne, where the focus on modernisation and innovation stems from "acquisition, governance and transparency" (Aviation Week & Space Technology p 19 2006). This creates further pressure on the prime manufacturer who operates beneath the scope of the government regulatory boards and must develop technologies that are at once transparent and governed. The customer, suppliers and distributor are subjected to the rules of these regulations. The pressure can be seen as negative for the airline industry,

War on Terrorism and Civil Liberties of US Citizens Essay

War on Terrorism and Civil Liberties of US Citizens - Essay Example Issues touching on the security of United States would always influence the lifestyle of the American people. The constitution of America entrenches human liberty that the American people ought to enjoy. Terror attack does not provide an opportunity for the Americans to enjoy the civil liberty, but create an environment that promote crime. The question on how to balance national security during wartime and human liberty is nagging. Former United States president was quoted saying that he believed in upholding the constitution and the laws of United States of America. He went a head to remind the public that United States was facing attack from good for nothing terrorist who wanted United States to crumple. It is an intricate issue since it involves the government machineries in establishing the cause and possible attacks that the United States of America may be facing. The government decision to handle matters of national security would not go without criticism, but the essence of wa r on terrorism would remain as a pressing issue to the Americans. This paper explores war on terrorism and civil liberties. The paper seeks to link the Oklahoma and 9/11 bombing to security threats in United States. Terrorism refers to a deliberate act of which instill terror or fear among the community in a bid to coerce the community to act in a designated manner. The intention behind terrorism attack is to coerce the government or the society to enact or adopt certain policies in the society. Largely terrorism activities in United States have had devastating effects to innocent citizens. Some people lost their relatives, property, psychological effects among others. Tracing terrorism activities in United States would lead to along list of events that the government security agencies have thwarted before affecting the society and events that have penetrated to affect the community. Research on terrorism indicates that planned terrorism attacks in United States of America involve g angs and people who seem to criticize the government (Kazin 82). Sometimes standoff between the security agents and the groups in the society would culminate into ugly incidences of terror. Report from the Federal Security agency indicates that Davidian cult was responsible for the 19th April 1993 explosion in Oklahoma claiming about 75 followers of the cult among other people. Many US citizens blamed the security agents for failing to protect the society against the explosion. The Davidian cult existed with a full knowledge of the federal security team. The standoff between the Davidian Cult members in Waco compound and the FBI was seen a failure of the security agents to stump out criminal gangs by some people. The anger felt by some people over the Waco building explosion led to the Oklahoma Alfred P. Murrah Federal Building bombing. Timothy McVeigh believed that the FBI was able to contain normalcy before the explosion (Cassel 44). He decided to make a plot that led to the bombi ng of the Alfred P. Murrah Federal building. McVeigh avenged the death of children and people who died in the Waco building by instigating a bomb attack which claimed more 168 lives. The mission of McVeigh was to let the responsible persons pay for their evils in the society. He believed that the FBI had been the chief reason behind the explosion. He conspired with Nichols and Michael Fortier to bomb the Murrah Building. The revenge mission of McVeigh drew criticism to the US government and the security system that the country embraced.

Gay Marriage Essay Example | Topics and Well Written Essays - 2000 words

Gay Marriage - Essay Example This issue aside from many others makes gay marriages a typical subject of debate. In order to determine whether it is best to legalize gay marriages within the United States or not, it is necessary to define the real meaning of matrimonial marriage in the United States aside from examining and analyzing the issue on human rights, the different point-of-views coming from different significant sectors such as religion, politics, and the social welfare as well as the actual experiences of other countries that has already legalized the same sex marriage in the past. By weighing the pros and cons of legalizing gay marriages all over the United States, the researcher will easily make a conclusion as to whether it is necessary to permit gay marriages in the country. Based on the U.S. Code, the true meaning of a traditional marriage is â€Å"a legal binding of a man and a woman as husband and wife wherein ‘spouse’ refers to the person of the opposite sex as either the husband or the wife.† (U.S. Code Collection -  § 7. Definition of â€Å"marriage† and â€Å"spouse†, 2008) Similar to the definition provided in the U.S. code, the Catechism of the Catholic Church (1603) states that â€Å"the vocation to marriage is written in the very nature of man and woman as they came from the hand of the Creator.† (Wiker, 2008) ‘Human rights’ are all about the basic rights and freedom of all humans wherein ‘human rights’ is not limited to the freedom of expression and speech but also includes the issue on social rights and justice particularly on gender equality. Most people just believe that equal rights should be for everyone and not a gender-biased. According to Lorri L. Jean (2007) – the chief executive of the L.A. Gay & Lesbian Center, gays and lesbians are also humans who deserve an equal right and treatment from other people. Aside from the basic human needs, gays and lesbians also has the right to decide on whether they want to raise their

No Topic Necessary Essay Example | Topics and Well Written Essays - 250 words

No Topic Necessary - Essay Example Apparently, the story of Buddha in the myth is intertwined with other deities, especially Christianity (Campbell, 30). These other deities are seen as being weak and temporary as opposed to Buddhism which remains immovable even in the future. Actually, the writer emphasizes the superiority of Buddhism in Oriental antiquity as compared to other deities. In today’s society, comparisons between religious deities and implications of ancient spiritual narratives remain influential. More often, these comparisons are divisive in nature. In the Hero’s story, the hero asserts that Buddha is immovable and superior in the presence of other deities (Campbell, 35). In today’s society, the spiritual heroism of Moses in the Old Testament remains the central narrative in the Jewish religion. Personally, I agree that Moses transformed into a heavenly level when he encountered God around the burning bush at Mont Sinai. Prescription of the Ten Commandments sealed God’s covenant with the Israelites in a similar manner that Gautama linked Buddhists with Buddha. In this context, the spiritual experience of Moses in the Old Testament, which is influential in today’s Jewish and Christian religions, is synonymous to the spiritual adventure of Gautama Sakyamuni in the

Health Assessment Essay Example | Topics and Well Written Essays - 500 words

Health Assessment - Essay Example I then continue to shower, and then enjoy a sumptuous breakfast. I take three slices of bread, an egg, and a small portion of greens with tea for three days in a week. I eat two sausages, cake with tea for two days, and feed on porridge for the other two days. I rarely snack before, or after lunch and dinner. However, I consume a lot of water before the day ends. I love eating chips, and chicken. More to this, I also enjoy rice with plenty of greens, as well as beans. I rarely take red meat, but ensure that I feed on pork every Sunday. More to this, I eat fruits on rare occasions. Given the benefits of a healthy lifestyle, I ought to minimize the time that I spend indoors. Watching the television for long hours affects my life negatively, by reducing it by twenty-two minutes for every hour watched (Jaminet and Jaminet, 375). I should develop an active social life. I should engage myself with my friends during the weekends. We can go swimming together, or even visit the movies. Such activities can help me deal with the stress at home, as I get to concentrate on productive activities, instead of focusing on the problems between my parents. Fruits increase body immunity. Consequently, I ought to ensure daily intake of fruits as this improves health potentials. I will also diversify the varieties of fruits to ensure that I gain multiple nutrients and vitamins, for a healthier life. Following the intake of large portions of food in one serving, I purpose to stop the habit as I have learnt from this course that it is an unhealthy habit. Consequently, I plan on take smaller portions of food, at regular intervals, instead of waiting for long hours to feast on plenty of food. The combination of chips and chicken on a regular basis does not lead to a healthy life, due to the concentration of fats and calories in the food. Therefore, I am opting for healthier foods to boost my health. Conclusively, being healthy promotes one’s self esteem. It

Free Public Transportation Essay Example | Topics and Well Written Essays - 500 words

Free Public Transportation - Essay Example As a preliminary matter, the public is turning to public transportation as an alternative to private transportation. As noted by the American Public Transportation Organization, "Steady increases in transit investment have dramatically improved and expanded public transportation services, attracting record numbers of riders on state-of-the-art systems in metropolitan, small urban and rural areas alike" (2008: n.p.). These are fee-based public transportation systems, but the data demonstrates that extraordinarily large numbers of the public are choosing public transportation and that this trend applies equally in both heavily and less populated areas. The demand, in short, is both strong and demographically diverse. In addition, the data has linked a number of benefits to public transportation. For instance, there has been "improved mobility, safety, security, economic opportunity and environmental quality" where public transportation systems have been implemented (The Benefits of Public Transportation, 2008: n.p.). These benefits do not apply only to a narrow segment of the population; quite the contrary, they benefit individual workers, families, businesses, governmental units, and even national goals such as energy conservation and the health and security of citizens.

Personally I have sympathy Essay Example for Free

Personally I have sympathy Essay He also states I had deprived myself of rest and health, meaning that he had worked so hard and long it had effected his health. When Victor looks for the monster on the frozen ocean he still tries to gain sympathy using language such as despair and I myself was about to sink under accumulation of distress. Here he is speaking metaphorically; hes talking about sinking in the sea, as well as sinking emotionally. With so much talk of self pity, the reader could easily forget that this journey is one of vengeance. Victor sees the monster as his enemy and says his soul is as hellish as his form, full of treachery, and fiend like malice. He also tells Walton to thrust your sword into his heart, I will hover near, and direct the steel alright. His hate for the monster is so intense; he thinks that he can help in killing the monster, even in supernatural life. Even though Victor is seen as an arrogant, self righteous character, we have sympathy for him because he starts a series of events that he eventually has no control over. He creates a monster that kills his family and feels compelled to seek him out and end his life. His desire is burning within my heart, and he is powerless not to obey it. Whereas Victors downfall could be seen as of his own making, the creature seems to be a victim of circumstance and outside influences. The creature says, The completion of my demoniacal design became an insatiable passion. He considers himself to have no control over his actions as they are a result of how he was made. He also claims I had no choice but to adapt my nature to an element which I had willingly chosen, and that evil thenceforth became my good. The monster is looking for understanding for his terrible actions when he says I was the slave, not the master. He is trying to portray himself as a victim rather than the villain. In this passage the creature speaks descriptively to try and make the reader feel sympathy. He says that in the beginning it was the love of virtue, he feelings of happiness and affection with which my whole being overflowed. This turned into bitter loathing and despair and it speaks of how its crimes had degraded itself. It compares itself to a fallen angel who becomes a malignant devil. It considers itself to be more sinned against than the sinner when it says all humankind sinned against me. The feeling of self pity continues with I desired love and fellowship and I was still spurned and your abhorrence cannot equal that with which I regard myself. It feels totally injustice towards itself with everyone despising it and having sympathy only for Victor. This would make the reader feel very sympathetic towards the monster he has only turned out to be the despised and hated creature that he now is due to the actions of others. Both characters make convincing cases in an attempt to gain sympathy from the reader. Both are sinned against, (Victor has his family killed by his own creation and his creation itself is abandoned and despised) and it is a matter of opinion who the victim actually is. The reasons behind Victor deciding to create life in the first place could be seen as an important factor. Was he trying to be the first person to create life in this way to satisfy his ego or was he doing it for the good of human kind? Personally I have sympathy for both Victor and the monster. But if I had to choose one it would be the monster, because it was born an adult and never got chance to learn right from wrong and it had no parents to teach it anything nor no friends. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Mary Shelley section.

Current problems with harm reduction and future direction

Current problems with harm reduction and future direction Any individual hoping to investigate what the problems and limitations of harm reduction are as it stands now and the direction it should go in, must be aware of the development of harm reduction as a solution to drug use. The individual will also need to further investigate the benefits and advantages of harm reduction. Five areas are particularly important when examining what the problems and limitations of harm reduction are. How harm reduction is defined and how it has developed over the past twenty-five years, the importance of harm reduction in relation to drugs and addiction, what the problems and limitations associated with harm reduction are, what the benefits and advantages associated with harm reduction are and what future direction harm reduction should go in. Each of these areas all need to be understood, with the awareness that the advantages of harm reduction far outweigh the disadvantages, allowing it to remain the one of the most important solutions for dealing with drug use and drug users. Of critical importance when examining what the problems and limitations of harm reduction are as it stands now and the direction it should go in, is to have some understanding of how harm reduction is defined and how it has developed over the past twenty-five years. Although very similar to one another, harm reduction and harm minimisation must be separated, with harm minimisation referring to Australias National Drug Strategy which includes supply reduction, demand reduction and harm reduction and harm reduction referring to programs designed to reduce harm (Australian National Council on Drugs 2004: 2). The term harm reduction itself can be defined as those policies and programs which seek to reduce or minimise the adverse health and social consequences of drug use without requiring an individual to discontinue drug use (Inciardi Harrison 1999: 3). By defining harm reduction in this way, it is able to recognise that many drug users are unwilling or unable to refrain from drug use and that there is a need to provide them with options which reduce the harms of continued use including overdose and the spread of disease (Inciardi Harrison 1999: 6). Not only does harm reduction aim at reducing the risks and harms associated with drug use it is also formulated around three central principles which have been proposed and developed by drug expert, Robert Westermeyer (Hanson et al. 2006: 534). The first is that excessive behaviours occur along a continuum of risk, in which moderate drug use has a lower risk of harm than that of extreme drug use (Hanson et al. 2006: 534). The second principal is that changing addictive behaviour is a stepwise process, complete abstinence being the final step, where in any move away from harms of drug use is a positive one (Hanson et al. 2006: 534). The final principal is that of sobriety simply isnt for everybody, which relates to the fact that some individuals are unable to cope with whatever circumstances they are in without drug use and that unfortunately drug use is a fact of life for some (Hanson et al. 2006: 534). Over the past twenty-five years, harm reduction has risen in prominence to become one of the central aspects of many drug policies and programs not only in Australia but around the world (Moore Fraser 2006: 3036). In the case of Australia harm reduction has been incorporated into the principles of harm minimisation which have been the framework for Australias National Drug Strategy since 1985 (Waller Rumball 2004: 40). Further adding to the rise in harm reductions popularity is acknowledgement that drug use and abuse is and has become a public health issue rather than a legal issue which can be solved with sanctions and prison (Inciardi Harrison 1999: 9). Not only has harm minimisation changed the way in which Australia deals with drug use and users but it has also changed many of societys attitudes and stereotypes about drug users (The Drug Prevention Network 2010). Rather society now thinks about the drug user in relationship to both the environment and circumstances in which they are using drugs and how best to reduce the harms of this drug use (The Drug Prevention Network 2010). Having gained an understanding of how harm reduction is defined and how it has developed over the past twenty- five years, the importance of harm reduction in relation to drugs and addiction can now be examined. It is also of crucial importance when examining what the problems and limitations of harm reduction are as it stands now and the direction it should go in, is to have some understanding of the importance of harm reduction in relation to drugs and addiction. The term drug itself has been best defined as being any substance which when entered or absorbed into the body may modify, alter and change one or more of its normal physical or mental functions (Cornwell Cornwell 1993: 7). The benefits of employing such a broad definition in relation to harm reduction, is that it incorporates any substances which are considered to be drugs but it also includes those which are not normally thought of as being drugs, such as food or sex as drugs, which are often perceived and understood differently within society but may also cause harm to the individual (Cornwell Cornwell 1993: 7). As the term addiction itself is rather ambiguous and difficult to define, alternate terms have often been adopted in place of or associated with addiction particularly that of drug or substance dependence which often serves to be most useful, especially in relation to harm reduction, as harm reduction may not completely eliminate the dependence (Marlatt 2002: 200). The term drug dependence has been defined as, the continual or persistent use of alcohol or other such drugs regardless of the problems related to the use of the drug, the uncontrollable and repetitive use of the drug may also result in a build up of tolerance to its effect as well as withdrawal symptoms when its use is reduced or stopped (American Psychiatric Association 2000: 192). Drug dependence can also be further expanded to incorporate the persistent desire that an individual may have to use a drug in large amounts or over extended periods, irrespective of its harmful effects (American Psychiatric Association 2000: 194). The importance of harm reduction in relation to drugs and addiction is further highlighted by the use of harm reduction methods and strategies on individuals who have become addicted to a drug (DiClemente 2006: 231). Harm reduction aims at reducing and preventing the harms of addictive drug use rather than stopping the addiction itself, although efforts to help the addict practise safer or decreased drug use may often lead to a complete abstinence from the drug (DiClemente 2006: 232). Although harm reduction methods can be controversial, they are often very effective, particularly in decreasing the spread several diseases often associated with drug use and addiction including HIV and hepatitis C (DiClemente 2006: 232). With a deeper understanding of the importance of harm reduction in relation to drugs and addiction, it can now be understood what the problems and limitations associated with harm reduction are. Furthermore it is of crucial importance when examining what the problems and limitations of harm reduction are as it stands now and the direction it should go in, is to have some understanding of what the problems and limitations associated with harm reduction are. There are several problems and limitations that are often associated with harm reduction, with the first of these being that harms are identified according to dominant middle class values (Miller 2001: 175). As harms are established according to these dominant values, they often do not take into account the values of those at greatest risk from harm, choosing rather to construct harm reduction strategies based upon the dominant values of society (Miller 2001: 176). Furthermore these same strategies are also based on cost efficiency, with economically beneficial strategies often being favoured over health or community beneficial ones (Miller 2001: 175). The next problem which will be examined is that, harm reduction often condones or encourages drug use even though it is attempting to reduce the risks (Abadinsky 2008: 417). As the main aim of harm reduction is to reduce the risks and not the use of drugs, messages may often be conveyed which condone the use of harmful drugs (Dale 2005). This criticism is particularly prevalent within school education as excessive education about the risks associated with drug use may instead create an aura of intrigue around the subject, which often appeals to a childs curiosity (Abadinsky 2008: 417). The third problem associated with harm reduction which will be examined is that, needle exchange schemes facilitate and make the transition to intravenous drug use easier and more appealing (Ghodse 2008: 264). These schemes actively provide drug users with easy access to injecting equipment, which makes the transition to injecting easier, which gives users less incentive to give up injecting and may al so persuade younger drug users to start injecting (Ghodse 2008: 265). The establishment of needle exchange facilities also create safe meeting spots for intravenous drug users, which strengthens both the social networks of users as well as the prevalence of intravenous drug use (Ghodse 2008: 265). The last problem associated with harm reduction which will be examined is that, harm minimisation fails to address the underlying reasons for drugs current legal status (Miller 2001: 173). As harm minimisation focuses on supply reduction, demand reduction and harm reduction it fails to examine the status of different drugs, choosing to rather label distinctions between them as irrelevant and unnecessary (Miller 2001: 173). Furthermore harm minimisation also fails to address the reasoning behind the massive profits which drug companies reap through the sale of drug substitutes particularly that of methadone, which indicates that the government also benefits financially from the sale of these substitutes (Miller 2001: 173). With a deeper understanding of what the problems and limitations associated with harm reduction are, it can now be understood what the benefits and advantages associated with harm reduction are. Equally, it is crucial when examining what the problems and limitations of harm reduction are as it stands now and the direction it should go in, is to have some understanding of what the benefits and advantages associated with harm reduction are. Just as there are several problems associated with harm reduction, there are also many benefits and advantages which are associated with it too, with the first of these being that harm reduction maintains a value-neutral standpoint (Keane 2003: 228). As harm reduction acknowledges that there is no ultimate solution to drug problems, pragmatic and rational strategies and solutions can be constructed and assessed through the objective calculation of consequences (Keane 2003: 228). Further adding to the value-neutrality of harm reduction is its refusal to support or oppose any view about drug use and drug users, except to the extent that its aims are based around reducing the harms of drug use (Keane 2003: 228). The next benefit which will be examined is that, needle exchange schemes are becoming more and more successful and widespread within society (Ghodse 2010: 264). Following the establishment of needle exchange schemes, their main aim is at keeping injecting drug users from sharing needles and transmitting blood bore diseases particularly that of HIV and hepatitis C (AVERT 2010). By providing injecting drug users with access to sterile equipment, they are also given access to drug treatment services (AVERT 2010). Since the implementation of needle exchange schemes within Australia, studies have found that needle sharing has decreased dramatically, with 32,000 HIV and around 100,000 hepatitis C infections being prevented in the last decade (AVERT 2010). The third benefit which will be examined is that, harm reduction is extremely cost beneficial (Petersen McBride 2002: 126). These cost benefits are particularly evidenced in relation to needle exchange schemes, as it is much cheaper and easier to implement these schemes than it is to treat people who have contracted HIV and hepatitis C (Petersen McBride 2002: 126). Harm reduction strategies also demonstrate their cost benefits through the ease in which these strategies have been adopted and implemented into the National Drug Strategy since 1985 (Inciardi Harrison 1999: 181). The last benefit associated with harm reduction which will be examined is that, education about the risks of drug use has profound and long term benefits particularly amongst children (Abadinsky 2008: 270). Education often occurs in several forms with many of these having no effect or harmful effects in the uptake of drugs, it is often education which teaches about the risks associated with drug use that have the greatest and most beneficial effect (Abadinsky 2008: 270). By educating and providing information to children about the risks of drug use, particularly those of potential health consequences, negative attitudes often develop towards drug use which deter them from using drugs (Abadinsky 2008: 270). With a deeper understanding of what the benefits and advantages associated with harm reduction are, it can now be understood what future direction harm reduction should go in. It is also of crucial importance when examining what the problems and limitations of harm reduction are as it stands now and the direction it should go in, is to have some understanding of what future direction harm reduction should go in. Although harm reduction has its problems and limitations, they are far outweighed by its benefits and advantages. In order for harm reduction to gain further strength and support it must continue in the same direction as it has been over the past twenty-five years, with an emphasis being placed upon retaining its value-neutrality where in does not support or oppose any one particular belief about drug use (Keane 2003: 228). Furthermore, in order for harm reduction remain as effective as it is, its main aim and priority must remain that of reducing the risks and consequences associated with drug use and the effect it may have on the individual and others within society (DiClemente 2006: 232). Although harm reduction must continue in the same direction, it must also gain improvement in several key areas particularly that of education about risks as well as the greater promotion of needle exchange schemes. Current education policies which aim at providing children with information and knowledge about the risks associated with drug use, often carry with them certain aspects of intrigue which appeal to a childs curiosity (Abadinsky 2008: 274). In order to improve and place a greater emphasis on education, campaigns such as just say no must be eliminated with an enhanced focus being placed upon imagery and documentaries which highlight the risks of drug use (Abadinsky 2008: 274). It is only by using imagery and presenting stories about these risks which have been experienced firsthand by many individuals, that education about the risks of drug use will improve and remove drug curiosity (Abadinsky 2008: 417). As effective as needle exchange schemes are, there is still much room for improvement, particularly in relation to the number and accessibility of these locations. The greatest downfall which faces needle exchange schemes is that they are not widely accessible throughout Australia, either because they have yet to be constructed or are unable to provide a suitable health services to injecting drug users (Hagan 2010). Government studies are also contributing to the need to increase and improve needle exchange locations, as almost 60,000 HIV and over 120,000 hepatitis C infections have been prevented over the past twenty years, which has also led to healthcare cost savings of over $1 billion (AVERT 2010). It is only by increasing and improving these facilities that the future spread of blood bore diseases will be reduced even further, as a direct result of implementing harm reduction strategies (AVERT 2010). With an understanding of what future direction harm reduction should go in, ind ividuals must remain aware that harm reduction must remain at the forefront of combating drug problems and issues, particularly in conjunction and alignment with harm minimisation. In conclusion, there are five particular areas that an individual should examine when investigating what the problems and limitations of harm reduction are as it stands now and the direction it should go in. They should gain an understanding of how harm reduction is defined and how it has developed over the past twenty-five years, along with the importance of harm reduction in relation to drugs and addiction as well as what the problems and limitations associated with harm reduction are and what the benefits and advantages associated with harm reduction are, which will allow them to understand what future direction harm reduction should go in. It is only by gaining an understanding into these areas that an individual can hope to be successful in examining what the problems and limitations of harm reduction are as it stands now and the direction it should go in.

Issues of Alcohol Misuse

Issues of Alcohol Misuse Ethyl alcohol, also known as ethanol, is a chemical, liquid, colorless, flammable compound used industrially for the manufacture of medicines, perfumes, sprays and spirits as well as wine, beer, whiskey and others.There are two main methods for their production by the fermentation of sugars, the most common, or from the ethylene by a synthetic method. The production by fermentation of sugars is from macerated grain, fruit juices, honey, milk, potatoes or molasses, using yeast that create an enzymatic reaction that converts complex sugars into simple and then in alcohol.94 History There is evidence that consumption of intoxicating substances has been around since the Paleolithic era, although the purpose of its use is unknown, and the frequency of use in the Neolithic born an alcoholic beer-like product, which was obtained from barley fermentation. Wine was used almost exclusively by Roman settlers of origin and citizenship and this part of the imperial refined cuisine.95 Pharmacodynamics Alcoholis consumed by the oral route, after being ingested 20% of it is absorbed in the stomach and 80% in the small intestine, the absorption process is completed in an average of 30 to 60 minutes, even if a food intake simultaneously may be delayed up to 3 hours.Alcohol circulate freely in plasma, its metabolism occurs in the liver at a rate of between 7 to 10 grams per hour, this is removed from the body in small amounts so as respiratory renally.96 Metabolism The alcohol is oxidized to acetaldehyde by alcohol dehydrogenase (ADH), which is saturated with low levels of blood alcohol concentration, then acetaldehyde is converted to acetate by aldehyde dehydrogenase.Under normal situations acetaldehyde is metabolized rapidly and fails to accumulate normally, however when large amounts of alcohol consumed, the accumulation of acetaldehyde can cause symptoms such as headaches, nausea, dizziness and gastritis, which is a possible hangover.97 Types of alcoholic beverages Alcohol is industrialized in different presentations of the same, varying in taste, odor and color each time, the proportion of use of each type of alcohol varies between different social groups, both age and sex, as with social class the person.In this research the types of alcohol used in the universitys population.  Cervezabe defined, is the product of fermentation of malted barley, is one of the oldest alcoholic beverages.The basic elements of beer are malted barley, hops, yeast and water.The beer is known for being a little bitter and foamy and usually, except in special beers, it looks bright and clear.  Whiskey and Vodka  are distillated starch, distilled Vodka is produced from the fermentation broth of starch.Whiskey is distilled from the broth produced by fermenting grain and aged in wooden casks.  Ron,  is an alcoholic beverage obtained from the distillation of molasses and cane juice sugar and is colored with caramel.  Came,  we obtain fermentation of grape j uice, wine to distill methanol, aldehydes, esters, acids and higher alcohols is obtained.The obtained ethyl alcohol, also called heart, is essentially wine.98 Effects on the body Alcohol is part of our lives and culture, but the overuse of this can trigger serious health problems. Alcohol can not only lead to accidents or dependency, but alcohol abuse can cause organ damage, weaken the immune system and promote the development of neoplasms.99 Because alcohol potentially affects physical and mental health, chronic use both as a high intake at one time may increase the risk of death, directly, in the case of alcohol poisoning, or indirectly by altering behavior and induces violence.100 Immune and bloodsystem,the alcohol in excessive amounts can suppress the immune system making this way harder fight both viral and bacterial infections.Chronic use of large amounts of alcohol can also develop anemia and low platelets in the user. Bones andmuscles,Moderate use of some types of alcohol can prevent the development of osteoporosis, however when used excessively, this interferes with the absorption of calcium and contrary then develop into finalinstance osteoporosis.A great use alcohol chronically has also been associated with muscle weakness. Brain and nervoussystem,being under the influence of alcohol impairment involves judgment and concentration, lethargy involve extremely high amounts and in worst cases, coma.It is equally common temporary memory loss in those drinkers high rate of consumption.Brain tissue damage in people who use large amounts of alcohol, thiamine deficiency (vitamin B1), which can be caused by poor dietary intake or associates because alcohol reduces absorption and interferes with the use of this in the body, thiamine deficiency can evolve in a severe condition called Wernicke encephalopathy.Chronic alcohol use can likewise alter the cerebellum, which is responsible for balance and coordination of movement.Furthermore,peripheral nerves are also affected, causing pain and weakness. Heart and bloodpressure,excessive alcohol use increases the risk of coronary artery disease.Have been recorded cases of sudden cardiac death in patients with a history of heavy alcohol consumption, irregular heartbeat and chronic disease of the heart muscle.A high alcohol intake is linked to high blood pressure more frequently in men. Intestines,alcohol can lead to developing malnutrition because it blocks the absorption of many important vitamins and nutrients. Kidneys,alcohol intake leads to fluid loss since this acts as a diuretic, which can cause dehydration.Similarly von lost fluids can escape minerals and salts from the body, such as magnesium, phosphorus, sodium and potassium. Liver,chronic use of alcohol can damage the liver, with conditions ranging from fatty liver to alcoholic hepatitis and eventually cirrhosis.It is very common in fatty liver drinkers large amounts of alcohol, although this is reversible when the alcohol intake ceases.Alcoholic hepatitis is developed by a 10 to 35% and leads to symptoms such as fatigue and malaise, death from liver failure may occur in severe cases.Cirrhosis becomes suffered by 5 to 15% of you large consumers of alcohol, at this stage the liver has suffered irreparable harm where the affected cells are replaced by fibrous tissue. Lungs,drunkenness increases the risk of pneumonia, since high concentrations of alcohol in the blood are sedative and relax the mouth and throat, suppressing reflections and reduces the ability of the lungs to clear mucus and foreign bodies.Chronic alcohol use has also been associated with an increased risk of pneumonia, tuberculosis and acute respiratory distress syndrome (ARDS). Mentalhealth,alcohol affects mood in different ways, leading the person to feel happy, sad or aggressive.There is a risk of dependence when alcohol intake is given by anxiety or stress relief.Because alcohol increases aggressiveness and affects judgment, is often associated with people who have attempted or completed suicide.In people who drink large amounts of alcohol, mood disorders, including depression, anxiety and psychosis, alcohol abuse and dependence develop is also common in people with pre-existing mental condition.100 Reasons for use Young,  the reasons why young people use alcohol involve several factors such as the environment in which the person was raised during his childhood, peer pressure, social activities, and inadequate parental control.Children born in an environment where the sale of alcohol is part of the family economy are more likely to use it when they grow up, as well as children whose parents abused alcohol.The abundance of spirit with which society has today, also plays an important role in the development of the habit of using alcohol.  Adults,  there are similarities between the reasons that young people and adults consume alcohol, social and therapeutic reasons , stress, need for stimulation, pressure from peers.Adults report that alcohol offers relaxation after a busy day at work.101 Consumption patterns in university In universities there are students who are not consumers of alcohol, and sometimes consumers and consumers of high amounts of alcohol, there are predisposing reasons for students to consume alcohol or not, including the influence of family and friends.The fact that a student has consumed alcohol at some point in your life does not make an active consumer, however those who consume alcohol regularly, consumers can be classified into low-risk and high-risk consumers.Studies say that about 20.9% of adolescents report being regular drinkers.102 Toxic Dose It is established that the lethal dose of pure ethanol is 300 to 400ml in less than an hour in adults being potentially lethal dose of 10 ml / kg in children and 5ml / kg, as children are highly sensitive to ethyl alcohol.The clinical manifestations of alcohol intoxication will be related to blood alcohol concentration of10 to 50mgis still in a state of sobriety, so the stage is asymptomatic;30to120mg,produces euphoria, covering motor incoordination, emotional instability, restlessness, inattention and association of ideas;90to 250mgexcitability appears where irritability, dysarthria, muscular incoordination, hypoglycemia, lactic acidosis and visual disturbances seen;180to 300mgcomes the confusion, including sleep, drowsiness, marked incoordination, hypothermia and temporary amnesia;270 to 450mgof the patient falls into a coma, expressed punctate miosis, respiratory depression, areflexia, superficial and profound analgesia, metabolic acidosis, hypoglycemia and seizures;increased to45 0mg,death occurs from paralysis of Cardiorespiratory Centre.103 Alcohol Dependence When the individual has used his body to chronic alcohol intake, this begins to develop addiction and dependency, worsening by more consumed, inadequate intake of alcohol causes malaise, called withdrawal.WHO defines alcohol dependence as a mental and physical state usually also resulting from the ingestion of alcohol, characterized by responsesbehaviorand others, which always include a compulsion to drink alcohol continuously or periodically to experience its psychic effects and sometimes way to avoid the discomfort of withdrawal;tolerance may have or may not be present.104 Alcohol tolerance When high amounts of alcohol are ingested for prolonged periods, the body tends to develop a series of adaptive responses due to the constant presence of ethanol in the bloodstream.Studies demonstrated that continuous exposure to ethanol, results in a significant loss of activity of membrane in neurons besides adaptive changes in electrophysiological responses from them.105 Abuse in young The percentage of college students who ate five or more alcoholic beverages for a period of one month is 41.7% to 45.2% according to the National Institute on Alcohol Abuse and Alcoholism (NIAAA).Of those university students who inferred alcohol, 26.1% to 29.2% driving under the effects of alcoholic beverages.106 The age with the highest incidence of alcohol use are those being 21 and 23 years of age, the percentages being 49.9% at 21, 46.6% at 22 and 47.7% at 23, the fact that the highest percentage is at 21, it may be that in the most populous countries the legal age to consume alcohol is 21 years, the freedom to consume alcohol upon reaching the required age encourages young people to get alcohol as a sign that they are already adults.Anyway as young people themselves is easy to get alcohol even when you are under 21 years of age, this being expressed by 87% of students.106 Diagnostic criteria for alcohol abuse. There are four criteria according to DSM-IV avalà ºan if the consumer is within the range of alcohol, then it is enunciated identically to DSM-IV: a)  Recurrent use of alcohol, which leads to the violation of obligations at work, school or at home (eg, repeated absences or poor work performance related to substance use,.. Substance related absences, suspensions or expulsions school, neglect of children or household duties). b)  Recurrent alcohol use in situations in which it is physically hazardous (p. Example., Driving an automobile or operating a machine when impaired by substance use). c)  Repeated legal problems related to alcohol (p. Example., Arrests for alcohol-related disorderly conduct). d)  Continued alcohol use despite having persistent or recurrent social problems caused or exacerbated by the effects of alcohol interpersonal problems (p. Example., Arguments with spouse about consequences of intoxication, physical fights).107 Legality Across America the use of alcohol is allowed, however it is restricted to certain ages depending on the country.Some countries do not have regulationsfor the age at which it is allowed to use alcohol, this representing a risk for young people to develop negative behaviors on the use of alcohol.108 Alcohol and energy drinks The use of alcohol and energy drinks with high caffeine content has become popular in recent times.Previously the use of caffeine to maintain sobriety after having ingested alcohol was known for a large proportion of frequent drinkers today, because of this trend, there are drinks energy properties included in its composition, ie, according to studies allows the user not feel drunk even if you are at a stage where the alcohol in your system is categorized as intoxicated.109 Alcohol is addictive in a large proportion of people have used these once your palate to this, just as energy drinks with addictive substances like caffeine, alcohol and energy drinks use sum the probability that the individual will develop addiction to this such substances.Another property that has this binding substance is to increase the desire to continue taking more alcohol, increasing the risk of over-consumption and worsening the caudate damage by alcohol, since with increasing alcohol consumption people show less inhibitions.110 Due to the large increase in the simultaneous use of these substances the FDA (U.S. Food and Drug administration) issued notices care about inconsiderate alcoholic and energy drinks.Since the population is currently the most affected population is mostly young university, the FDA called the authorities to consider studies to understand clearly and precisely as these substances affect both together and individually, to college students in health and academic activity.111 There are many risks that bring the use of these substances from the increased likelihood of developing dependence to a greater chance of developing alcohol poisoning.The use of energy drinks during the same period in which they are drinking alcohol keeps an alert position and gives the perception of a lesser degree of intoxication which leads people to consume greater quantities of alcohol.Drinking alcohol and energy drinks together is associated with a decline in the notion of deteriorating mental and physical health caused by alcohol.112 The use of energy drinks is associated in many cases people who have a problem with alcohol.Studies show that in people where a problem is reported in the consumption of energy drinks, usually a high frequency of episodes of high alcohol intake, and problems resulting from consumption of alcohol and increased symptoms of alcohol dependence were reported.113 Regarding susceptibility possessing people ingest energy drinks tend to develop alcohol dependence, studies show that people who used energy drinks with high frequency had begun to consume alcohol and become intoxicated at a younger age than those who do not frequently consumed energy drinks, like having drunk more alcohol in the past year and more drinks on a typical night of drinking alcohol, plus they were more likely to meet diagnostic criteria for alcohol dependence.114 There are several reasons that motivate young people to consume alcohol with energy drinks, in fact these are the drinks consumed while on holiday and that adding some kind of energy drink alcohol improves the taste of the beverage.Observations indicate that college students who visited a bar reported greater use of alcohol in those who had consumed energy drinks, these students also had a threefold increased risk was after leaving the bar highly intoxicated by alcohol.115 Among the factors that influence the use of alcohol with energy drinks among young people is equally the fact that these young people mostly believe in the idea thatwill look better in front of others if they consume these types of drinks, associating greater popularity with the same classmates. College students report that if they are seen with some energy drink while consuming alcohol, they feel somehow more striking and interesting manner.116

Renewable vs Nonrenewable Resources Essay -- Essays Papers

Renewable vs Nonrenewable Resources The United States has 4% of the world's people, but as a country consumes 25% of the world's oil. The U.S. and Western Europe are obsessed with a standard of living that is reliant on energy consumption maintained by the burning of fossil fuels. These nonrenewable resources continue to be depleted, despite the fact that solar power, wind power, hydropower, biomass, and many other renewable resources are available and accessible. The switch to these renewables would stop the extensive pumping of CO2 and other pollutants into the air we breathe. Acid rain, oil spills and global climate change and other environmental disasters might have a chance to abate. In addition to the impact on our health and the health of the planet, fossil fuel dependence has other potentially disastrous implications. Equally disturbing as the environmental consequences for oil-dependent Western economies is the fact that, in the near future, more than half of the planet's petroleum reserves will be owned and controlled by a handful of countries in the politically unstable Middle East. This will mean, and has arguably meant in the recent past (Operation Desert Storm, Operation Iraqi Freedom), that the United States military will go into these Middle Eastern countries to ensure management of oil resources are in line with U.S. corporate desires. This dependence and the resulting imperialism seem silly and completely unnecessary when there are other types of sustainable resources here, at home. One example of the actual aptitude of renewable resources is wind power, the fastest growing energy resource; use jumped from 10 mega watts in 1980 to 15,600 megawatts in 1999. If Wyoming alone were to cover just 1.... ...e 21st Century. Alternative Energy Institute, Inc, chapter 2 Joesph Kahn. US Set to Oppose International Plan for Cleaner Energy. New York Times, July 14, 2001 Chiras, Daniel. The Solar House- Passive Heating and Cooling. ïÆ' £2002, pg 237 Wyoming Wind Resources, accessed on 9/11/03 @ www.eere.energy.gov/state_energy/tech_wind.cfm?state=WY Caveli, Damien. The United States of Oil, ïÆ' £2001, accessed on 9/11/03 @ http://global research.ca/articles/CAV111A.html Brown, Eric. An Introduction to Solar Energy, accessed 9/15/03 @ http://www.ccs.neu.edu/home/feneric/solar.html Greer, Bloyd. An Overview of Hawai’s Photovoltaic Experience, accessed 10/01/03 @ http://state.hi.us/dbedt/ert/pv_overv.html Kelly, Rick. Bush grants permanent legal immunity to US corporations looting Iraqi oil. International Committee of the Fourth International (WSWS), August 19, 2003

Essay --

‘Clan Of The Cave Bear’ By Jean Auel Jean Auel wrote the book by the name of the â€Å"Clan of the cave bear† and it has been hailed as one of the bets pieces of all times. It was so good that even a movie has been made on the story line and much of the success of the movie can be accredited to the success of the book itself. The story is basically about this woman and her struggles in life and it is very broad because the story develops over the years and it encompasses a number of other characters and happenings in her life. It is about how things shape out in her life and many a reader may get the impression that it is herself that she is talking about and that she went through the similar period of turmoil and trouble in her own times. Life can be a funny thing and as the title of the play suggests that it is about a family which in this case is the family of the bear or his clan and the story deals with their lives and developments over the years. The story begins like any common novel but the way in which the language and expression can be felt is very deep rooted and the impact is very deep. It is able to interact with the people and the human values and human touch has been emphasized by the writer. She feels that the best way to interact with the reader is by giving them something that is new to them. Humane touch and the human element is something that has been missing in the books of recent times and that is what makes the American writers peculiar because their level of interaction and their inclusion of the human values in their works are very pronounced. The main character in the book is a female who is left stranded after a disaster and she is at a loss of words because she is still in her tender age. She is so young t... ...the prime focus of study in the book and the writer has not spared any thought about their description and she has done a remarkably wonderful job of making that link so effective between the two completely different worlds. The adoptive and the parental instincts as well as the human touch are apparently clear. The two worlds might seem equally ugly to one another from a naked eye. Ayla learns about new things and is able to understand the things that are not known to the outside world. There are social and moral taboos and she breaks them and she is allowed to do so and she ventures in the unfamiliar territory where no one else has been before. There is mystery and there may be evolution but moreover it is all about the way the things may interact and bring out the best from the ends where things might have been there but have always gone so unnoticed by us all.

Essay --

Poets commonly employ verse for praise or some degree of adoration. There lacks rarity of odes applauding love, time and attractive lovers; however, odes concerning the idea of the soul are quite scarce. In â€Å"Ode to Psyche, Keats elicits the Greek myth of Cupid and Psyche to celebrate the union of a mortal Psyche and a god Cupid. Not unique to many of Keats’ work, the poem praises the unconventional yet stimulating. Keats’ lush imagery effectively depicts the speaker’s undying devotion to the eventual goddess of the soul though he is but mortal. Through replacement, the speaker becomes a priest of Psyche in that his mind serves as a sanctuary for Psyche, where he devotes himself to magnifying his consciousness through her inspiration. In the first and second stanza, the speaker describes witnessing two individuals in an embrace neither in a state of separation nor a state of union. He immediately recognizes the winged boy, but is astonished to discover Psyche, â€Å" But who was thou, O happy, happy dove?† (22). They are in a state of Eden enfolded by lush imagery and cool rooted flowers. A sense of serenity encapsulates the lovers, â€Å" The lips touched not but had not bade adieu† (11). The lovers exist in a state of symmetry; they are neither detached nor adjoined but instead are surrounded by their own essence, their â€Å"aurorean love† (13). The third stanza reads effortlessly and with little disturbance. The speaker communicates this ease through the soft syllabic â€Å"s† sounds repeated frequently throughout the stanza. Keats also employs the delicate adjectives of â€Å"hush’d† â€Å"fragrant-eyed† and â€Å"soft-handed† to show the delicate state in which the two lovers, Psyche and the winged figure, exist. In line 23, the speaker states â€Å"His Psyche tr... ...th his psyche, his soul. Similarly, through her inspiration he will expand his consciousness and praise her by allowing the â€Å"warm Love in† (68). Through the technical irregularities evident in the number of lines, rhyme scheme and even meter in each respective stanza, Keats constructs a playful sense about the poem; the poem develops to be more spontaneous than structured. Keats’ imagery contributes to the dreamlike sense about the poem and stresses the natural beauty of Psyche or the soul. The speaker experiences a journey realizing his desire to become a priest of Psyche, a worshipper of Psyche and inadvertently of his own soul. He transforms from questioning the lack of excitement surrounding Psyche to eventually igniting his own. The speaker becomes a priest of Psyche because he is able to praise his psyche himself without relying on the efforts of others.

African-Americans Volunteer to Join Ww1 Essay

I am happy to write on behalf of Jorida Petritaj. As her English Language Learner’s teacher for the past three years, I have gotten to know her well, and can appreciate what an extraordinary person she is. Jorida has worked very hard these past three years I have known her, and I have seen her grow not only in her English proficiency, but in her academics across the board. She has set high standards for herself, and maintains these standards consistently throughout high school. She has earned the respect of teachers and peers. Jorida came to Affton High School her freshmen year of high school from Albania, and in spite of her limited English proficiency has excelled in each of her classes, and has chosen to take honors classes as well. She works very hard, and helps other ESOL students who are new to Affton. In spite of all of the difficulties that a high school student endures both socially, and academically, Jorida has matured and made choices that have given her excellent opportunities in the Affton community. As an outstanding citizen, I have seen her assist other students during the school year. She genuinely has a desire to see others learn when they are struggling. Her empathy is evident in the way she engages with other students. She has worked during her high school years to help her family. Her family made the decision to come to America so Jorida and her little brother Gledi would have greater academic opportunities. Jorida has taken full advantage of this gift by following her dream of working in the pharmaceutical field by attending South County Technical’s Pharmacy School. Jorida will be an asset to any program that she attends. She will thrive in any setting: academically, socially, and professionally. Your consideration for this deserving student is deeply appreciated.

Argumentative Essay on Love

Flying around the world is an extravagance the majority of society may not be able to afford; life is chock-full of esoteric luxuries only a special association will enjoy fully. However, life does not have to encompass the additional commodities that people claim to be necessary. Throughout humanity there have been innumerous individuals who never delved into the most desired rarity-true love; much like the trips around the world, true love, is a nonessential of life. Although love is always sought after, as if life’s’ buried treasure, a human being can live in happiness without it.Many would argue that by not pursuing love, life would be eviscerated of its full meaning. Contrary to popular belief, it is an additional tangent of life that may or may not make matters foregoing. Strip a being of all â€Å"luxuries in life, and if you can [still] make someone smile and laugh, you have given the most special gift: happiness. † Having happiness present creates the sa me euphoric feeling that being in love can cause without running the risk of being emotionally dismantled by a divorce or breakup.More often then not love comes at much too high a price for every person to bare, not only can the cost be extraordinary but also at times a relentless barrage of sorrow. In order for someone to surpass the unrealistic goal of finding true love and obtaining it they must distract themselves. Society must focus on what is in front of it and remember, â€Å"We’re born alone, we live alone, [and] we die alone. Only through our love and friendship can we create the illusion for the moment that we’re not alone. † As great as love presents itself to be, the majority of todays’ American community is divorced.These once happily married couples believed in the luxury of marriage until the price became more than they had bargained for leaving a bitter taste of resentment. As a person grows from child to adult there is a realization that true love does exist. This realization turns into a formulated question, ‘is the cost of love make the venture worthwhile. ’ For many people across all generations love has been a hopeless endeavor, in George Orwell’s novel 1984 Winston Smith embarked on an adventure that didn’t bode well â€Å"’I betrayed you’ she [, Winston’s previous love,] said baldly. ‘I betrayed you’ he said.†After betraying one another they part ways to live their lives in a better manner than before. Winston and the women, Julia, were lovers who when put to the test proved true love does not exist except for as a luxury the inner party could afford. All in all, love is a luxury that cannot be afforded by the mass. Even though it could portray itself to be beneficial, in the end it is not worth the cost. Surely true love is a product that even the people with the most acumen are dumbfounded. Happiness is something that serendipitously found a nd can egregiously affect a human’s life meanwhile true love is accompanied by painful hardship.

Development Administration

INTRODUCTION This paper seeks to identify and discuss the predicament of Development Administration as it relates to public administration in the Commonwealth Caribbean. It will seek to elucidate thought and provoke discussion on the topic by first of all taking a journey back to the period of colonial rule and the historical antecedents that impacted administration during that period.It will take a cursory glance at the independence period and the course of development taken by some of the Commonwealth Caribbean, utilizing mainly the Trinidad and Tobago experience (because of the exigencies of time and space). The exercise will attempt to look briefly at the origin of Development Administration and examine the thinking and writings of some of the leading theorists on subject. Additionally, it will focus on some of the reasons for the seeming failure of development administration in addressing some of the key problems and challenges of administration in the Commonwealth Caribbean.Further, it will look at some of the new approaches to public administration and finally it will attempt to provide some solutions and recommendations on the way forward. iBACKGROUNDIn looking at the predicament of development administration in the Commonwealth Caribbean, this paper will examine the topic under two (2) broad themes. These are: 1. The theoretical inadequacy of Development Administration; and 2. The inability of development bureaucracies to realise development goals, particularly the region under review i. . the Commonwealth Caribbean. Jamal Khan writing in 1982 probably encapsulates it best. He said â€Å"the Caribbean region with a visage all its own and located at the gateway the American continents, is a grouping of thirty-three (33) English, Dutch, French and Spanish speaking countries, all islands except the four (4) mainland countries Guyana and Suriname in the South America, Cayenne and Belize in Central America.The region is divided into three (3) main geographic groups: th e Greater Antilles, the Lesser Antilles consisting of the largest islands lying between Puerto Rico and the South American mainland and the Bahamas off the Florida coast is a string of islands, small cays and rocks of which a greater many are barren and uninhabited. † In looking at the region in its historical context, Khan notes that â€Å"the region born out of the conquest, settlement and colonisation had sustained numerous racial migrations, protracted imperial subjugations and enormous human tragedies.Historical forces have created a diversity of ethnicities, cultures, religions, traditions and loyalties. While parts of the region have moved through the process of de-colonisation other segments still retain ii dependency status. The Eastern Caribbean in particular is facing not only the usually problems of post-independence national development and transition from colonial status to independence but also the special problems created by geographic, political and economic fragmentation†.The paper attempts to look at this region and its unique history and examines some of the approaches that have been employed to treat with the thrust towards development. It reviews the work and pronouncements of the some of the leading thinkers and authors in areas of public administration and development administration and the effectiveness or lack thereof of these systems of governance. Development Administration emerged in the 1960s with the field of comparative public administration. It is a general theory of development and was esigned as a possible agent of change. The term represented those aspects of public administration that were needed to execute politics, programs and projects to improve social and economic conditions. Some countries of the Commonwealth Caribbean sought to adopt the model as a point of departure from the rigid, hierarchical and bureaucratic forms of public administration that existed after Independence. It was viewed as a â€Å"bes t fit† for the efficient running and functioning of the public service. iiiBut, as will be developed later in the paper, it was the history and culture of the public administration environment that made the adaptation to the model of development administration difficult, and contributed to the factors that accounted for the predicaments it faced. The analysis part of the paper will look at what attempts have been taken and the approaches to development administration in the Commonwealth Caribbean and the factors that accounted for the predicament and the eventual failure of the process in the region.In this context, it will cite briefly the experience of successive administrations in the case of Trinidad and Tobago and their approaches to development administration in the country. iv CASE A cursory glance at some of the definitions proffered by some of the leading thinkers and writers in the field of public administration may prove instructive and useful in placing the discuss ion on the predicament of development administration in its proper perspective as repeated reference will be made to the work of these during the course of the paper.Fred Riggs (1970) described development administration as â€Å"the methods used by large scale organisations, particularly government, to implement policies and plans designed to meet development objectives†. In his â€Å"Frontiers of Development Administration†, Riggs identified two (2) areas of focus in his approach to the subject: a. The development of administration and b. The administration of development Hope (1987) and Jean Claude Zamor (1973:422) examined development administration both from a conceptual and an operational point of view.They wrote that â€Å"development administration in this context is the bureaucratic process that facilitates or stimulates the achievement of socio-economic progress through the utilisation of the talents and expertise of bureaucrats. It involves the mobilisation of bureaucratic skills for speeding up the development process†. Hope (1987) also added that â€Å"development administration or the public administration of economic development applies to the activities of governments to achieve development or 1 modernisation.The administration of development in developing countries is effected primarily through politicians and the civil service operating within a ministerial system or government agency and is characterised by its purpose, its loyalties and its attitudes†. In his definition of development administration, Gant (1979) said that â€Å"the term development administration came into use in the 1950s to represent those aspects of public administration which are needed to carry out the policies, projects and programs to improve economic conditions†.In 1887, in his famous essay â€Å"The Study of Administration†, Woodrow Wilson states that â€Å"public administration is the detailed and systematic execution of the public law†. Wilson looked at public administration in one specific perspective and that is the ability of the bureaucracy to implement the policies of the legislator without political interference. Waldo proffered two (2) definitions. He saw public administration as â€Å"the organisation and management of men and materials to achieve the purposes of the state† and public administration as â€Å"the art and science of administration as applied to the affairs of the state†.Schaffer, in defining the concept, noted that â€Å"development administration is about programs, policies and projects in which there are unusually wide and new demands and in which there are peculiarly low capacities and severe obstacles in meeting them†. Schaffer’s specification of a â€Å"particular set of conditions and the particular task of development† 2 distinguished development administration from administration’s other forms, particularly generic admin istration.Edwin Jones defined administration as the model that places strong accent on change and opines that is primarily concerned with action oriented administration and places such administration at the centre of the attainments of development objectives. For Jones, development administration constitutes a progression of guiding public organisations towards the achievement of such objectives. It is a concept, he says, that places a strong emphasis on carrying out planned changes in the total system.He also outlined that a central concern of development administration aims at improving the capability of the public administration sector to manage change processes and innovation. The model, Jones add, places high value on the injection of relevant new ideas, procedures and structures and as such development administration as an activity must always challenge control centred management and centralised decision making. F. A. Nigro and L. G.Nigro in their book â€Å"Modern Public Adm inistration† identified public administration as â€Å"a cooperative group effort in a public setting† and â€Å"covers all three (3) branches: executive, legislative and judicial† and identifies the inter relationships as having a critical and significant role in formulating public policy and as such is part of the political process. For his part, Nicholas Henry, another writer on the subject offered his view of public administration by noting that â€Å"it is a broad ranging and amorphous combination of theory and practice, with its purpose to promote a superior understanding of government and its 3 elationship with the society. It governs as well as facilitates the creation of public policies more responsive to the social needs and to institute managerial practices attuned to effectiveness, efficiency and the deeper requisites of the citizenry†. Turner and Hulme said that â€Å"bureaucracy is another way of saying public administration†. They sai d whether one looks at the OECD countries, former and present communist countries of the nations of the third world, bureaucratisation is ubiquitous. They noted â€Å"that in many cases, the public service is blamed for poor developmental performance†.They concluded that despite this, â€Å"bureaucracy is an essential and vitally important instrument of development†. Their perspective on the particular problems of the colonial legacy of administration which was largely adopted by the Commonwealth Caribbean was probably summed up best in their observation that the colonial state is best characterised as â€Å"an administration unit, a bureaucratic state† and that bureaucracy has often been the strongest institutional inheritance of the post-colonial state.They noted however that â€Å"in the ideal Weberian model, bureaucracy is an efficient instrument of policy implementation, but in many developing countries the practice of implementation had been disappointing †. This they attributed to poor administrative capacity. Looking at the colony legacy, Mills had his take when he noted that â€Å"the Crown Colony systems which existed in the Caribbean before the fourth decade of this century, governors exercised executive powers with advice from councils of committees consisting entirely of officials and nominated embers (only in Barbados which retained elements of the old 4 representative system, did elected members of the legislative to sit in the executive committees). There were no well organised political parties and although labour organisations had existed for a number of years, trade unions had not yet become the important pressure groups†. Mills showed that the colonial overloads were primarily concerned with the maintenance of law and order and with tax collections. He noted that the colonial secretaries/governors were esponsible for the overall administration functions and were accountable only to the imperial governments or monarchies and were primarily concerned with their future careers than with the business of administration for development. Mills continues, following the social and political disturbances throughout the British Caribbean during the latter part of the 1930s and the report of the Moyne Commission, far reaching social, economical and constitutional reforms were introduced.He said the Commission recommended the institution of a semi ministerial form of government which would bring elected members into direct association with the work of departments, the old colonial secretariat to be divided into sections or departments with responsibility for areas such as health and education. Mills said the public now looked to the elected members as persons responsible for providing and maintaining services. But these members had no real power and authority as executive power continued to reside in the governor and senior civil servants.Mills showed that the sub dividing of the colonial secretar iat did not effect any real de-centralisation of decision making. He said the structures remained un-wielding and cumbersome centralised agencies. 5 Mills observed that after a while, West Indian governments began to adopt a different posture as they began expressing increasing concern of the need to modernise their societies and to undertake social economic programmes for providing employment and raising the living standards of their peoples.He noted that during the 1940s, the emphasis shifted with a tendency towards greater stress on economic development and the provision of facilities such as income tax and customs duty concession for creating a climate conducive to private enterprise development. He showed that all these activities resulted in a considerable growth of the public sector, a dramatic rise in public expenditure, the expansion of existing departments and creation of new public agencies, including public corporations and regulatory commissions.Mills noted that since t he introduction of ministerial systems, administrative and organisational evolution has continued with the process of what he termed â€Å"integration† of departments with ministries. He informed that both the larger and smallest countries have their own peculiar difficulties with respect to this. Mills identified three (3) broad inter related strands that have influenced the development of public administration and the operations of administrative systems in the region. 1. Westminster / Whitehall Heritage. 2.Political and constitutional changes during the past three (3) to four (4) decades with the transition from Crown Colony status through the internal self-government stage towards independence, coupled with the introduction of universal adult suffrage and the subsequent development of strong political parties and trade unions. 6 3. The current concern with programmes for social and economic development. Mills points out that these changes have stimulated or accentuated co nflict in a number of important areas and the public services are currently faced with challenges and demands which emphasises the need for reform and re-organisation.He identified the three (3) areas of conflict as: 1. Relations between ministries and officials, noting that this atmosphere of conflict has seriously hampered the effective functioning of governments; 2. Relations between administrators and technical personnel. He notes that this rational dichotomy engenders resentment, friction and frustration leading to a lowering of staff morale and 3. The relations between Central Government and Statutory Corporations.These are some of the key factors that have accounted for the predicament of Development Administration in the countries of the Commonwealth Caribbean and will be further discussed in the analysis. 7 ANALYSIS After the attainment of Independence by most countries during the 1960s and the early 1970s, the new administrations comprised inexperienced government official s and ill equipped bureaucracies. With Independence came responsibilities of charting one’s own course of development through elected executive authority which now were the primary decision making bodies in most instances.All these responsibilities were previously the purview of the colonial administrators. These â€Å"new† governments were expected to give life and meaning to the demands of the new â€Å"free† societies. Such expectations were supposed to manifest themselves in policies, plans and programs designed to meet the needs of the people of the newly independent territories and raise their standards of living. With the attainment of Independence and a say in electing their own governments, the peoples of the Commonwealth Caribbean began to legitimately look forward to high levels of social and economic transformation.In the case of Trinidad and Tobago, for example, such lofty ideals were expressed through the People’s Charter developed in the 19 50s by the Williams’ administration and then through a series of five (5) year development plans conceived thereafter. One also recalls the process of nationalisation of several industries by the Burnham regime in Guyana during the 1970s and 1980s and Manley’s own experimentation with a form of democratic socialism in Jamaica. These may be viewed as the political directorate’s approach to effecting the process of development through attempts at economic reform. In most of the countries, development administration was seen to be viewed as the â€Å"ideal† model to achieve the expected outcomes and satisfy the demands of the newly independent nations. However, they were still steeped in the old systems and establishments of public administration which they inherited, systems that were not designed to be responsive to such demands for economic and social transformation now being demanded by the newly independent countries.The major predicaments that came alo ng with the inherited systems were a high degree of centralisations, a lack of high level manpower and planning, the sheer size of the countries themselves, economic growth or the lack of it within the societies themselves and the inability of government officials to successfully conduct the administration of development. Hope noted that â€Å"the lack of trained administrators in the less developed countries was a direct result of three (3) factors: 1.Chronic brain drain 2. Poor government recruitment policies and 3. A lack of proper manpower planning and assessment. The last factor Hope notes produced haphazard recruitment policies, under employment and unemployment and inevitably frustration on the part of the dew skilled administrators present that forced them to emigrate†. The top-down bureaucratic public administration model is one major predicament for development administration process to be successfully implemented. 9 While public dministration requires a high degree of centralisation on the one hand, the concept of development administration boosts modernization and transformation where desirable or necessary to achieve development goals and discourages adherence to the old norms that constitute a more rigid bureaucratic system. The purposes of development administration are to encourage and enable defined programmes of economic and social progress. The model lends itself to the ideals of change modernization and movement as contrasted with a desire to maintain the status quo.Additionally, development administration is designed to make the process of change desirable, attractive and possible through the application of policies and programs that evolve from creative, participative and democratic forms of decision making. It is also a process where at all levels, those involved feel a sense of belonging and ownership of the plans, policies and programs of the organisation and therefore are more highly motivated to work towards their achievement. The altitudes of those involved in a process of development administration tend to be more positive than negative. In emphasising this point, Gant further expresses the view that the â€Å"manifestations of development administration, its unique purposes, loyalties and attitudes are found in new and reoriented agencies and in new management systems and processes†. He adds that â€Å"these agencies include planning Boards to facilitate decisions about development policies and the allocation of resources towards the accomplishment of those policies. These new 10 inds of agencies are often needed for development and stronger public and private enterprise management systems as called for†. Gant further stated that â€Å"development administration encompasses the innovations which strengthen the capacity of the bureaucracy to stimulate and facilitate development and for these purposes the process requires its own supporting institutions, chiefly in the forms of training, r esearch and consulting agencies, but also in the form of an articulate and public expectation of good administrative behaviour and performance†.One of the major predicaments that continue to affect the growth of development administration in the Commonwealth Caribbean is the bureaucratic structure of the civil service and the excessive centralisation of authority and control reflected in the exercise of power by government ministers. The government ministers in most Commonwealth Caribbean countries assume total control of their respective ministries and departments in terms of decision making and pay little attention or mere lip service and provide very little opportunity for lower level public servants to participate in the process.This centralisation of decision strikes at the very heart of the purposes and ideas of development administration alluded to earlier in the discourse. This excessive centralisation also contributes to the destruction of the channels of communicatio n in the organisation. It also creates an environment in which there is a lack of coordination of policies among departments, as well as a lack of effective dissemination of information required for effective decision making. A perfect example is the coordination of works between the Water and Sewerage Authority and the Ministry of Works on road improvement initiatives and pipeline installations.There is absolutely no coordination between 11 the parties and this leads to road being paved today, and then pipelines being laid on the same road at a later date. This leads to wastage of time and resources and ineffective decisions resulting in an inconvenienced public. Hope notes that the â€Å"centralised nature of the civil service in most of the lesser developed countries has become an institution in which personal survival in terms of longevity of service sometimes depends on political affiliation, a situation that does not conform to the regulations governing the non-political natu re of the civil service†.Hope further analyses this phenomenon when he notes that â€Å"there exists a great deal of friction and mutual suspicion between government ministers and career officials. Both the ministers and the career officials have adopted an attitude towards the implementation of policy that has alienated the public and hampered the effective functioning of government. Career civil servants are in a position of great insecurity due to the erroneous powers of government ministers.Most of the career civil servants, if not all of them are usually better educated than the ministers (who are appointed primarily on their politics), and find it difficult to abide by the decisions of the ministers, whom they regard as inadequately educated and not competent enough to make decisions pertaining to the administration of development. The ministers on the other hand, conscious of their newly acquired powers determined to dispel any suggestion of inferiority, are anxious to assert their authority and to make it clear beyond doubt who are the masters (United Nations 1982:49-40).Inevitably then, for reasons of survival within the civil service, career civil servants have adopted a sycophantic and financial attitude toward their ministers; offering technical and administrative advice to these ministers and not in a firm and objective manner but by attempting to anticipate 12 what the minister want. The ultimate result of all these manifestations is a lack of coordination of policies among departments and a lack of dissemination of information for effective decision making.Invariably then, the few individuals at the decision making pyramid, namely the ministers are hard pressed to cope with the range of decisions they have to make. The effect then is either procrastination and long delays or one of After Independence, the bureaucratic, colonial oriented inadequate of inept policies. administration was transformed into a bureaucratic organisation that emph asised the sovereignty of politics rather than the supremacy of administration.Politics became the most important activity and the politicians came to occupy a position of supremacy in matters of decision making. (Duke 1964:233; United Nations 1982:49-50). Development Administration, therefore, put into a highly centralised environment will not work. This factor have accounted also for part of the model’s predicament in Commonwealth Caribbean countries, in that, after the attainment of Independence, the model was introduced holistically without consideration for other factors within the public environment which directly impact the development process.Development Administration as noted previously encourages and acknowledges decision making from middle and lower level subordinates, and by its nature, command high levels of innovativeness and flexibility. However, public administration, after Independence, did not allow for such changes to be effected as it met with a most unre sponsive public service. 13 Another factor which impacts the success of development administration is institutional building.However, it must be noted that the sheer small size economy of some of the countries of the Commonwealth Caribbean means that they do not possess the resources to afford an adequate amount of specialists necessary for the effective and efficient operations of government organisations. Khan, in his work, pointed to some major problems that may occur due to small size. He says, â€Å"small size could indeed pose a problem for management system that is unwilling to keep abreast or is tardy in keeping pace with changing social conditions. Problems may accrue, inhibitory and unresponsive.Problems may also arise should the system continue to dispense favour and patronage and disregard achievement factors. Problems may also persist if decision making is timid, incident prone, marginal and incidental to the extent that the system proves unable to impact on the client , population and target group and to modify or alter the existing structure to the degree that it considered necessary to accelerate social change in a certain direction†. The latter part of Khan’s statement points to a factor that can impede the development administration process.Decisions made should reflect policies developed and as a result policies must be relevant to deal with the demands of a society. Development administration requires altering the existing structure to the degree that is considered necessary to accelerate social change in a certain direction and therefore decisions must be made to facilitate such change. It can be deduced that it is probably for this reason that administrations in the region are now looking outside the realm of the public service to seek alternative vehicles for the realisation of 14 evelopment goals and objectives. Case in point may cite the example of the move by the Trinidad and Tobago government over the last decade or so c reating several special purpose State Enterprises such as the Urban Development Corporation (UDECOTT, the National Infrastructure Development Company, the Education Facilities Company and more recent the establishment of Export TT in a bid to accelerate the rate of development to realise some of the ideals purported to exist in model of development administration.It could also account for the reason why the Trinidad and Tobago administration has also sought technical assistance through government to government arrangements, for example, that sought through a partnership with the Cuban, Filipino and Nigerian governments for doctors and nurses to provide effective and efficient health care services. Governments that seek to utilise such vehicles of development also hope that the ideal of greater accountability and transparency and a reduction in the levels of corruption that have beset other forms of development approaches in the Commonwealth Caribbean.Another of the predicaments that have beset the process to move towards development administration has been the sometimes half-hearted support from some of the political directorates in the countries of the Commonwealth Caribbean. Administrative change inevitably involves a challenge to accepted modes of action and traditional value and prerogatives (Chikulo, 1981:56:57). Projects of administrative, reform if they are other than routine and minor must be backed fully by the chief executive of the nation and his or her Cabinet.If political leaders are to inspire a population and to direct the bureaucracy to higher levels of performance and development, their words and action must carry 15 an aura of legitimacy. Historically, political leaders of the region have been primarily concerned with maintaining their own existence as politicians and this has resulted in much confusion between the administrative and political functions in the decision making process and in the creation of political elites who alone cannot ex ecute the achieve developmental goals.Functional reform of development administration can only be brought about through a derived effort and critical support of the political leadership. The foregoing have been some of the major problems and predicaments that have plagued the model of development administration and its implementation in the countries of the Commonwealth Caribbean. 16 Recommendations and Conclusions Although it was deemed at the time to be the â€Å"ideal† model for administrative reform, one can deduce from the study that this model of development encountered some major obstacles and problems which are still with us today.It was thought that development administration would be the panacea that will solve all problems of public administration as inherited from a colonial system of governance, these being the top-down bureaucratic structure and a deep centralisation of authority and decision making. And as we have garnered from the study, these problems are sti ll very much with the Commonwealth Caribbean today and very much a part of the system of public administration.Even though several reform methods have been tried and tested, including new public management, administrative reform and programmes associated with structural adjustments policies, there seems to remain some difficulty with achieving radical change and much of those problems stems from the colonial legacy which still persists in the cultures of the countries of the Commonwealth Caribbean. Hope (1987) had offered some of his recommendations for development administration to achieve some level of success.These were listed as: 1. Major administrative reforms minus the western concepts. 2. An urgent eradication of the remaining features and characteristics of the colonial civil service through processes and re-education and reorientation to bring civil servants in line with the current development thrust. 17 3. Manpower planning and training. 4. Decentralisation and communicat ion. 5. Support of the political leadership. 6. Economic development.Judith Walker writing in her book â€Å"Development Administration in the 21st Century† notes that â€Å"As Caribbean nations of the Commonwealth move into the 21st century, they do so in a context of economic restructuring, incorporation into the internalisation of criminality and considerably challenges to the nationhood project launched in the early 1960s. Given this context, it is imperative that the role and function of administration be re-examined and discussed†.In her work, Walker, looking critically at the UNC government’s goal in the 1990s to create a total quality nation notes that â€Å"It was envisioned that a new type of public administration would set an example for civil society by becoming a symbol of patriotism and national pride. In short a total quality public administration is expected to lead a total quality nation. It was further envisioned that the public service and ci vil society will demonstrate a work ethic and organisational behaviour based on competence, performance, productivity, quality and high standards of service to the public and consumers†.Bissessar in her book painted a somewhat bleak picture for reform of the public service in Trinidad and Tobago. In â€Å"the Forgotten Factor† she states that â€Å"if an evaluation of the entire reform effort was to be carried out, it would reveal that no one system of New Public 18 Management has been successfully implemented in the public service of Trinidad and Tobago†. She argues however that â€Å"for any reform to achieve success, one vital ingredient that must be included in the reform package is the attitudes, beliefs and perceptions of those who are required to introduce and implement such reforms, namely the public service themselves†.Any meaningful change to the process of development administration must by necessity find ways of deepening the consultative proce ss to make it more inclusive for those whose job it will be to eventually carry out such policies. That process must include ways to decentralise the process of decision making and public servants and other technocrats must be made to feel a sense of ownership of the plans, policies and programs of administration that they are called upon to discharge on behalf of their respective societies.The political support must also be forthcoming from the political directorates and there should be structures in place that will treat with de politicising programmes of development so that they do not become the exclusive domain of any one political grouping. Tighter mechanisms of control and accountability need to be implemented to curb the tendency to corruption that so often beset programs of development. Perhaps Walker sums it up best when she noted that â€Å"Development Administration is not dead.It may have had an un-expectant past, and it certainly has had a handicapped 19 present, but is maturity and future is to be found in a dynamic process of theory building around recurring themes spanning from Fred Riggs to the World Bank†. 20 BIBLIOGRAPHY 1. Khan, Jamal. The Eastern Caribbean Experience. Leiden, Netherlands: Dept. of Caribbean Studies, Royal Institute of Linguistics an Anthropology; The Hague: Smits, 1982 (P. 3, 4, 5) 2. Kempe, Hope. The Dynamics of Development and Development Administration. London: Greenwood Press, 1987 (p. 7, 68, 69) 3. Wilson, Woodrow. The Study of Administration 4. Nigro, F. A and Nigro, L. A. Modern Public Administration 5. Nicholas, Henry. Public Administration and Public Affairs. USA: Pearson Prentice Hall, 2004 6. Gant, George, F. Development Administration, Concepts, Goals Methods: University of Wisconsin Press, 1979 7. Bissessar, Ann Marie. The Forgotten Factor. Trinidad: School of Continuing Studies, 2002 (p. 5, 6) 8. Walker, Judith. Development Administration into the 21st Century. USA: Mc Millan Press, 2000 (p. 211 and 2 12).